My Best Shot

With our partners: Global Coalition on Aging and Brandstream

Promoting Vaccine Acceptance for Global Health

A Digital Multimedia Campaign Emphasizing Vaccine Hesitant Populations 

In March and April 2021, Novim in coordination with it’s partners in the Alliance to Beat Covid, the Global Coalition on Aging and Brandstream, developed a global campaign to promote vaccinations against COVID-19, especially among vaccine hesitant and underserved populations.  Novim developed MyBestShots.org, a web site featuring user supplied photos and videos of their best shot, from sports, to espresso shots to photographers.  With support from major figures in basketball, soccer, football and other sports, Novim reminded people that the only life saving shot is the vaccine shot for COVID-19.  This life saving message is also conveyed on social media, from Facebook to Tik Tok.